Your Culture is Your Brand.

And your brand is your culture.

In other words, good things happen when there's alignment between your internal culture and external brand. We develop strategies and help our clients execute to create this alignment and grow your organization.

Using MDNA Cloud, our proprietary software platform that measures culture, we develop brand strategies that engage your employees and make your customers raving fans.

Here’s how it works.

PHASE 1: DISCOVER

MDNA Cloud Assessment

Includes two-part MDNA Cloud assessment that measures:

In this phase, we also identify the MDNA of an organization. This informs how we help our clients differentiate, position and expand in their marketplace.

Interviews

Includes a set of one-on-one interviews with your employees and customers.

PHASE 2: CREATE

Brand Culture Program

Based on the results from the MDNA Cloud assessment, we recommend a Brand Culture Program. This program includes internal and external brand and marketing strategies that engage your employees and grow your impact with current and potential customers.

Part of this work may include:

  • Visual Brand Identity

  • Messaging and Positioning

  • Internal and External Brand Messaging

  • Website Updates

  • Social Media Visuals and Messaging

Brand Culture Workshop

Part of our core strategy is to ensure that employees are living the brand and engaged based on their MDNA Gifts. As part of this process, we facilitate a brand culture workshop (virtual or in-person) with your team.

Workshop content is custom designed based on your strategic growth initiatives. Some or all of the following may be included in the workshop.

  • MDNA Cloud: Building Great Employee and Customer Experiences

  • Vision/Mission/Values

  • Positioning and Differentiation

  • Messaging

PHASE 3: EXECUTE

Based on phases one and two, we can support and execute one or all of the following:

Internal Brand

  • MDNA Cloud Leadership Meetings and Engagement

  • MDNA Cloud Webinars and Employe Experiences

  • MDNA Cloud Coaching and Training

  • Internal Communications

  • Employee Experiences

  • Branded Spaces and Design

External Brand

  • Positioning, Messaging, and Differentiation

  • Brand Design and Visual Identity

  • Website Strategy, Design and Development

  • Customer Experiences